Awards

  • 2016
    Elsevier Certificate for Highly Cited Research 2016 for the contribution published together with Mats Urde and Bill Merrilees in the Journal of Business Research 2013  “Brand orientation and market orientation – From alternatives to synergy”.
  • 2016
    Emerald Citations of Excellence 2016 for the contribution published together with Mats Urde and Bill Merrilees in the Journal of Business Research 2013 “Brand orientation and market orientation – From alternatives to synergy”.
  • 2016
    Best Paper Award by the Journal transfer – Advertising Research & Application for the contribution published together with Samuel Kristal “Die Mitmachmarke – Forschungsstand und Agenda Brand Co-Creation (BCC)”.
  • 2015
    Best Paper Award by the Journal Zeitschrift transfer – Werbeforschung & Praxis for the contribution “Kunst und Marke” published in 2014.
  • 2015
    INa-Award 2015 for Katja Friedrich and Caterina Herrmann-Linß for the Master Thesis supervised by Prof. Baumgarth betreute “Clothes Make the Man, and Men Make the Clothes – Consumer Insights on Sustainable Fashion: An Empirical Analysis by means of Zaltman Metaphor Elicitation Technique and Online Survey”.
  • 2013
    EHI Wissenschaftspreis 2013 for Olga Louisa Kastner, for the Bachelor Thesis supervised by Prof. Baumgarth „Erfolgsfaktoren von Pop-up-Stores“.
  • 2012
    Best Paper Award:
    Baumgarth, C.; Kaluza, M.: ‘The friends’ of institutions brand communities – conceptual model and case study, 11th International Colloquium on Nonprofit, Social, Arts and Heritage Marketing, London/UK.
  • 2011
    Best Paper Award:
     Binckebanck, L.; Baumgarth, C. (2011): CSR-Marke – Darstellung eines neuen Markenmodells  und fallstudiengestützte Evaluation, “DerMarkentag2011”, Berlin.
  • 2011
    Best Presentation Awards
    Binckebanck, L.; Baumgarth, C. (2011): CSR-Marke – Darstellung eines neuen Markenmodells und fallstudiengestützte Evaluation, “DerMarkentag2011”, Berlin.
  • 2009
    Best Paper Track “Marketing” und Overall Best Paper Award: Baumgarth, C. (2009): Museum branding: only for giant museums? Professionalism of museum brand management in small to medium-sized museums (SMMs), 10th Arts & Cultural Management Conference (AIMAC), Dallas/USA.
  • 2009
    Best Paper Award:
     Baumgarth, C.; Kelemci Schneider, G.; Ceritoglu, B. (2009): Ist CHANEL wirklich stärker als NIVEA? Empirische Studie zum Nutzen und zur Markenstärke von Basis-, Premium- und Luxusmarken, 2. Markentag, Istanbul/Türkei.
  • 2007
    Best Presentation Award:
    Baumüller, N.; Baumgarth, C. (2007): Markentransfer in leistungsfremde Kategorien: Eine managementorientierte Evaluierung von unternehmensinternen Einflussfaktoren auf den Transfererfolg, Markentag, Wien/Österreich.