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Prof. Dr. Carsten Baumgarth

Professor of Brand Management

Prof. Dr. Carsten Baumgarth

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Tag Archives: Dr. Oetker

Statements in the ZDF program “The big Dr. Oetker Report”

Posted on August 5, 2020 by Carsten Baumgarth

In short statements Prof. Baumgarth explained the strength of the Dr. Oetker brand for the documentary “The big Dr. Oetker Report – How good are puddings, pizza & co?”, which was shown on ZDF at prime time on August 4, 2020. In the media library, you can find the link.

Posted in Nicht kategorisiert | Tagged Dr. Oetker, Prof. Baumgarth, ZDF

Publications 2021

Google Scholar
Citations: 4,621; h-Index: 27; i-Index: 76 (Last update: January 2021)

ResearchGate
RG-Score: 29.53 (> 87.5 % compared to all RG members)
Research Interest Score: 1,478 (> 95 % all RG members: > 98 % all Marketing Researchers on RG) (Last update: November 2020)

A list of all publications is available here.

Baumgarth, C. (2021): The Show must go on – Überlebensstratgien von Profi-ZauberkünstlerInnen. Magie, 101(2), 62-71.

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