Links

• Zeitschriften
  Industrial Marketing Management
  Journal of Brand Management
  Journal of Marketing
  Journal of Product & Brand Management
  Marketing ZFP
  transfer – Werbeforschung & Praxis

• Zeitschriftenrankings
  VHB-Ranking
  Ranking der WU Wien
  Harzing’s Ranking

• Organisationen
  Deutsche Werbewissenschaftliche Gesellschaft (DWG)
  American Marketing Association (AMA)
  European Marketing Association (EMAC)

• Software
  SPSS/AMOS
  SmartPLS
  Endnotes
  Questback
  ADANCO

• Blogs & Portale
  ELMAR
  Markenlexikon
  Marke.at
  Brandchannel

• Sonstiges
  Baumgarth & Baumgarth – Brandconsulting