Google Scholar
Zitate: 4.063; h-Index: 25; i-Index: 70 (Stand: November 2019)
ResearchGate
RG-Score: 26,50 (> 82,5 % aller RG-Mitglieder)
Research Interest Score: 1096 (> 94 % aller RG-Mitglieder: > 97 % aller Marketingforscher auf RG) (Stand: November 2019)
Eine aktuelle Liste aller Publikationen finden
hier (PDF)
bvik; Baumgarth, C. (2019): Ergebnis-Report: Zusammenarbeit B2B-Unternehmen & Agenturen, Augsburg.
Baumgarth, C.; Kristal, S. (2019): The three theoretical pillars of brand co-creation, in: Co-creating brands, Eds.: Ind, N.; Schmidt, H. J., London et al. , pp. 38-42.
Baumgarth, C.; Franzel, C.; Kristal, S. (2019): Ottobock - Transformation from a high-tech product to a co-created technology brand, in: Co-creating brands, Eds.: Ind, N.; Schmidt, H. J., London et al. , pp. 234-248.
Baumgarth, C.; Kirkby, A.; Mueller, R. M.; Boltz, D.-M. (2019): Data Literacy of Brand Managers: Relevance and Framework, in: Proceedings "The 3rd International Conference on Business", Ho Chi Minh City Open University (Vietnam), 74.
Baumgarth, C.; Binckebanck, L. (2019): Digital Marketing Leadership Ressources and Behavior for the Digital Transformation of B-to-B Marketing, in: Proceedings "The 3rd International Conference on Business", Ho Chi Minh City Open University (Vietnam), 61.
Lückenbach, F.; Baumgarth, C.; Schmidt, H. J., Henseler, J. (2019): To perform or not to perfom? How strategic orientations influence the performance of Social Entrepreneurship Organizations, in: cogent - business & management, 6, 1-15.
Baumgarth, C. (2019): Management von Ingredient Brand, in: Handbuch Markenführung, Hrsg.: Esch, F.-R., Bd. 1, Wiesbaden, S. 435-458.
Baumgarth, C. (2019): Moments of Brand Experience - Customer Journey als Denk- und Analyserahmen für Markenerlebnisse, in: Superbrdns Germany 2018/2019, Hrsg.: Superbrands, London, S. 108-112.
Hesse, A.; Schmidt, H. J.; Baumgarth, C. (2019): How brand ambassadors utilize social software platforms: The case of Pawel Dillinger from Deutsche Telekom, in: Proceedings 14th Global Brand Conference, Berlin.
Baumgarth, C. (2019): Live tracking of brand experiences: a field test of the mobile ethnography tool experiencefellow, in: Proceedings 14th Global Brand Conference, Berlin.
Kristal, S.; Baumgarth, C.; Henseler, J. (2019): Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock, in: Proceedings 14th Global Brand Conference, Berlin.
Baumgarth, C. (2019): Employer Branding for Real Estate Companies, in: European Real Estate Brand Book 2019, Ed.: Steiner, H., Berlin, S. 16-21.
Baumgarth, C.; Schmidt, H. J.; Hesse, A. (2019): Markenbotschaferprogramm - Erfolgsfaktoren eines oft vergessenen Instruments der internen Markenführung, in: transfer - Zeitschrift für Kommunikation und Markenmanagement, 65(1), S. 23-27.
Baumgarth, C. (2019): NachaltigKunst - Die Alchemisten des Design, in: forum Nachhaltig Wirtschaften, o. Jg., H. 1, S. 114-117.
Baumgarth, C. (2019): Brand Canvas: Hin zur ganzheitlichen Markenführung, in: markenartikel, 81. Jg., H. 1-2, S. 58-61.
