Google Scholar
Citations: 5.043; h-Index: 28; i-Index: 80 (last update: March 2022)
ResearchGate
RG-Score: 30.87 (> 90.0 % compared to all RG members)
Research Interest Score: 1,768 (> 96 % all RG members: > 98 % all Marketing Researchers on RG) (last update: March 2022)
A list of all publications is available here.
Baumgarth, C. (2022): Marketing: The specter of relegation is haunting! Back to relevance through data, tech and creativity. European Real Estate Brand Book 2022, Hrsg.: Steiner, H., Berlin, S. 30-36.
Baumgarth, C. (2022): Markenstärkung durch Inspiration! markenartikel, 84(6), 48-49.
Baumgarth, C. (2022): Nur für Nischenmarken?! markenartikel, 84(5), 56-57.
Baumgarth, C. (2022): B*canvas 2.0: holistic and co-created management tool and use use cases for corporate brands, in: The Routledge Companion to Corporate Branding, Eds.: Iglesias, O.; Ind, N.; Schultz, M., Oxion, 177-194.
Baumgarth, C. (2022): FoMO verpasst? markenartikel, 84(4), 58-59.
Baumgarth, C. (2022): On – Markentransfer durch Pop-up-Reisebüros. markenartikel, 84(3), 50-51.
Baumgarth, C. (2022): Vermenschlichte Chatbots können Marken schaden. markenartikel, 84(1-2), 50-51.
Baumgarth, C. (2022): On – Markentransfer durch Pop-up-Reisebüros. markenartikel, 84(3), 50-51.
Gabrielsson, P.; Kusi, S. Y.; Baumgarth, C. (2022): Decision-making Logic and Brand Orientation of Internationalizing Small and Medium-Sized Enterprises and Performance Implications. Journal of World Business, 57(5), 101311.