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Prof. Dr. Carsten Baumgarth

Professor of Brand Management

Prof. Dr. Carsten Baumgarth

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Tag Archives: ZDF

Statements in the ZDF program “The big Dr. Oetker Report”

Posted on August 5, 2020 by Carsten Baumgarth

In short statements Prof. Baumgarth explained the strength of the Dr. Oetker brand for the documentary “The big Dr. Oetker Report – How good are puddings, pizza & co?”, which was shown on ZDF at prime time on August 4, 2020. In the media library, you can find the link.

Posted in Nicht kategorisiert | Tagged Dr. Oetker, Prof. Baumgarth, ZDF

Publications 2023

Google Scholar
Citations: 5.587; h-Index: 31; i-Index: 87 (last update: March 2023)

ResearchGate
Research Interest Score: 1,870 (> 96 % all RG members: > 98 % all Marketing Researchers on RG) (last update: March 2023)

A list of all publications is available here.

Baumgarth, C. (2023): Thermodynamik für Marken, in: markenartikel, 85(3), 58-59.

Baumgarth, C.; Kirkby, A.; Ernst, L. (2023): Craftbier-Marke “Sip Soho” – KI-Tools in der operativen Markenführung, B*labs report Nr. 5, Berlin.

Baumgarth, C. (2023): Erfolgsfaktoren von Underdogs, in: markenartikel, 85(1-2), 56-57.

Baumgarth, C.; Binckebanck, L. (2023): Digital Marketing Leadership – Modell und empirische Ergebnisse aus dem B-to-B-Umfeld, in: Digitalisierung, Hrsg.: Schallmo, D. R. A.; Lang, K.; Werani, T.; Krumay, B.; Wiesbaden, 219-244.

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