With the B*lab the professorship for Marketing, especially Brand Management opened a space for practical experimentation, exploration and testing in summer 2017. The B*lab combines approaches for Cumstomer Insight Generation for the purpose of quantative research and for implicit research. Methods from Design Thinking, Computer-Based Content Analysis and Eyetracking are being applied. It is funded by IFAF and the Berlin School of Economics and Law.

Bildschirmfoto 2017-10-19 um 16.48.36

Bildschirmfoto 2017-10-19 um 16.48.49