B*berlin

Under the brand B*berlin Prof. Baumgarth bundles all activities of the professorship Marketing at the Berlin School of Economics and Law which explicitly focus on the exchange with brand practice, especially Brand Management. For this purpose various formats have been developed, all of them bringing together brand research and brand practice. Dialogue, mutual learning support and joint exploration are at the center of B*berlin.
B*berlin aims at giving students at the Berlin School of Economics and Law the opportunity to get to know brands in depth during their studies and at the same time encourage brand pracitioners to enter into an exchange with us.