We publish current research in our new workin paper series B*lab Reports.

• Baumgarth, C.; Kirkby, A.; Ernst, L. (2023): Craft Beer Brand “Sip Soho” – AI-Tools in Operational Brand Management, Berlin.
• Baumgarth, C. (Ed.): Special Issue “Innovative Brand Management III”, Berlin.
• Baumgarth, C., Kirkby, A., & Lambrecht, A. (2021): End of the AI Brand Winter- Artificial Intelligence in Brand Management, Berlin. 
• Baumgarth, C. (Ed.) (2021): Special Issue „Innovative Brand Management II“, Berlin.
• Baumgarth, C. (Ed.) (2020): Special Issue “Innovative Brand Management I”, Berlin.