Skip to primary content

Prof. Dr. Carsten Baumgarth

Professor of Brand Management

Prof. Dr. Carsten Baumgarth

Main menu

  • DE
  • Blog
  • Team
    • About Me
    • Research Associates
    • Undergraduate Assistants
  • Research
    • Research Focuses
    • Research Projects
    • Doctorates
    • Awards
    • Publications
    • Editorial Boards
  • Teaching
    • Berlin School of Economics and Law
    • Final Theses
    • Other Universities
  • Presentations
    • 2021
    • 2020
    • 2019
    • 2018
    • 2017
    • 2016
  • Networks
    • Research
    • Practice
  • B*berlin
    • B*lab
    • B*lab Reports
    • B*canvas
    • B*test
  • Background
    • Newsletter
    • Annual Review
    • Press
    • Fun Fact
  • Imprint

B*lab Reports

We publish current research in our new workin paper series B*lab Reports.

  • Baumgarth, C., Kirkby, A., & Lambrecht, A. (2021): End of the AI Brand Winter- Artificial Intelligence in Brand Management, Berlin. 
  • Baumgarth, C. (Ed.) (2021): Special Issue „Innovative Brand Management II“, Berlin.
  • Baumgarth, C. (Ed.) (2020): Special Issue “Innovative Brand Management I”, Berlin.
Proudly powered by WordPress