The Professorship for Brand Management at HWR Berlin is pleased to announce that Dr. Alexandra Louise Kirkby, a long-standing research associate and lecturer of the faculty, successfully completed her PhD at the University of Twente (Netherlands) on October 3, 2025.

Dr. Kirkby was part of the team for six years, contributing extensively to teaching and research while pursuing her doctoral studies in cooperation with the University of Twente in the Netherlands. Supervised by Prof. Dr. Carsten Baumgarth at HWR Berlin and Prof. Dr. Ir. Jörg Henseler at the University of Twente, her cumulative dissertation explored the role of Artificial Intelligence (AI) in brand management, with a particular focus on brand voice.

The dissertation is available via the following link. We warmly congratulate Dr. Kirkby on this outstanding achievement and wish her continued success in her academic and professional career.