Research results should be available as quickly as possible. Our B*lab report working paper series, launched at the end of 2020, is designed to help with this. The sixth edition, which has now been published, presents the best work of master’s students from the “Advanced Brand Management” course from the summer semester of 2024. This special issue focuses on the connection between AI & Co and brand management. The three selected papers cover a spectrum from AI bias in the beauty industry to the perception of AI content and a discussion of the impact of AI on the working world in advertising agencies. You can download the issue here.