• Do you want to exchange ideas directly with VW’s head of branding?
• Have you always been inspired by Apple’s design, and would you like to learn more about the iconic Braun design behind it?
• Do you not only enjoy drinking beer but also want to understand how a startup can build a successful brand around craft beer?
• Do you hate greenwashing but find sustainability as a brand core exciting and important?
• Do you want to learn firsthand how the agency and consulting world must reinvent itself in the age of AI!
  – …

These and many other topics will be discussed starting in the summer semester of 2026 in the “New Brand Leaders Circle,” organized by Prof. Baumgarth for HWR students on a pro bono basis.

What is the “New Brand Leaders Circle”?

• Support for high-performing and motivated students on a voluntary basis (no credits and no grades)
• A network for learning, reflection, and networking
• Exclusive access to exciting brands and extraordinary personalities
• A broader perspective into fields such as art and technology
• Certificate from the Chair of Brand Management upon active participation at the end of the semester

How can I join the New Brand Leaders Circle?

• Enrollment at HWR Berlin (Bachelor’s or Master’s)
• Excellent academic performance
• High level of commitment, interest in brands and marketing, creativity, and openness
• Active participation in approx. 4–6 events per semester

Apply using the form by April 24, 2026.