- Would you like to speak directly with VW’s brand director?
- Have you always wanted to find out how to keep a luxury brand with a rich heritage current and relevant?
- Would you like to learn firsthand how the agency and consulting world must reinvent itself in the age of AI!
- …
These and many other topics will be discussed starting in the summer semester of 2026 in the “New Brand Leaders Circle,” organized by Prof. Baumgarth for HWR students on a pro bono basis.
What is the “New Brand Leaders Circle”?
- Support for high-performing and motivated students on a voluntary basis (no credits and no grades)
- A network for learning, reflection, and networking
- Exclusive access to exciting brands and extraordinary personalities
- A broader perspective into fields such as art and technology
- Certificate from the Chair of Brand Management upon active participation at the end of the semester
How can I join the New Brand Leaders Circle?
- Enrollment at HWR Berlin (Bachelor’s or Master’s)
- Excellent academic performance
- High level of commitment, interest in brands and marketing, creativity, and openness
- Active participation in approx. 4–6 events per semester
Apply using the form by October 15, 2026.
