Michelle Marie Basak, a former master’s student of Prof. Baumgarth, has been awarded second place in this year’s INa Sustainability Award for her master’s thesis “AI and Co meeting the customer interface”.

The master’s thesis deals with the sustainability problem of the high return rate in online retail, especially in the fashion sector, which accounts for 75% of all returns in e-commerce. The thesis analyses the psychological reasons for returns in particular. It analyses how innovative technologies can reduce the likelihood of returns. Empirically, this positive influence of technology is demonstrated experimentally using the example of virtual fitting (AR technology).

Congratulations on this outstanding achievement!

Photo: Kathrin Heller