Google Scholar
Zitate: 5.265; h-Index: 29; i-Index: 81 (Stand: Juli 2022)
ResearchGate
RG-Score: 30.94 (> 90,0 % als alle RG-Mitglieder)
Research Interest Score: 1.903 (> 96 % als alle RG-Mitglieder: > 98 % als alle Marketingforscher on RG) (Stand: Juli 2022)
Eine Liste aller Publikationen finden Sie hier.
Baumgarth, C. (2022): Marketing: The specter of relegation is haunting! Back to relevance through data, tech and creativity. European Real Estate Brand Book 2022, Hrsg.: Steiner, H., Berlin, S. 30-36.
Baumgarth, C. (2022): Markenstärkung durch Inspiration! markenartikel, 84(6), 48-49.
Baumgarth, C. (2022): Nur für Nischenmarken?! markenartikel, 84(5), 56-57.
Boltz, D.-M.; Baumgarth, C.; Kaibel, C. (2022): Classical brand positioning procedure is – Can Brand Sprints transform brand positioning procedures?, Proceedings of the 15th Global Brand Conference, Sheffield (10 Seiten).
Lambrecht, A.; Baumgarth, C.; Henseler, J. (2022): Augmented Reality and Brand: A Systematic Literature Review, Proceedings of the 15th Global Brand Conference, Sheffield (10 Seiten).
Baumgarth, C. (2022): Please wow me, but don’t disappoint me! Social robots as a challenging new brand touchpoint, Proceedings of the 15th Global Brand Conference, Sheffield (8 Seiten).
Kirkby, A.; Baumgarth, C.; Henseler, J. (2022): Welcome your New Colleague, Artificial Intelligence: AI-Human Co-Creation for Brand Voice, Proceedings of the 15th Global Brand Conference, Sheffield (8 Seiten).
Baumgarth, C. (2022): B*canvas 2.0: holistic and co-created management tool and use use cases for corporate brands, in: The Routledge Companion to Corporate Branding, Eds.: Iglesias, O.; Ind, N.; Schultz, M., Oxion, 177-194.
Baumgarth, C. (2022): FoMO verpasst? markenartikel, 84(4), 58-59.
Baumgarth, C. (2022): On – Markentransfer durch Pop-up-Reisebüros. markenartikel, 84(3), 50-51.
Baumgarth, C. (2022): Vermenschlichte Chatbots können Marken schaden. markenartikel, 84(1-2), 50-51.
Baumgarth, C. (2022): On – Markentransfer durch Pop-up-Reisebüros. markenartikel, 84(3), 50-51.
Gabrielsson, P.; Kusi, S. Y.; Baumgarth, C. (2022): Decision-making Logic and Brand Orientation of Internationalizing Small and Medium-Sized Enterprises and Performance Implications. Journal of World Business, 57(5), 101311.
