2 years “Brückenbau Marke – Science to go”.

On 7/22/2020 the first post was posted on the Instagram science channel “Brückenbau Marke” (@prof.baumgarth). Since then, we have published (thanks especially to my two team members Cosima Kaibel and Liho Wichert round 200 episodes, gained 60+ testimonials as supporters, extended the channel in the print magazine Markenartikel, held many talks and webinars, talked about the idea and the channel in podcasts as well as gained 1400+ followers on Instagram and over 300,000 views on LinkedIn. Always with the goal of transferring brand science from the A- and B-journals into brand practice. Because the motto still applies:

“There is nothing better for brand practice than good brand science”.