New book: Brand Tools I: Brand Canvas

A few years ago, I presented the first version of a brand canvas. This was used and further developed in many projects in practice and teaching. Since 2022 the B*canvas 2.0 is available. And now there is also a short and compact manual in printed and digital form with background information on the canvas method in general, structure and elements of the B*canvas in detail as well as application scenarios in practice and teaching.