B*lab report No. 5: Sip Soho

The fifth B*lab report on “Craft beer brand “Sip Soho” – AI tools in operational brand management” has just been published in both German and English. In this working paper we present the test of 27 so-called ready-to-go AI solutions for the generation of brand assets of a fictitious start-up brand. The paper provides an up-to-date overview of such generative AI tools, summarizes recommendations for the use of these tools and formulates open questions for the important and necessary discussion in practice and science. You can find the English edition as a free download here.