B*report – No. 4

Research results should be available as quickly as possible. Our working paper series B*lab report, launched at the end of 2020, makes a contribution to this. The now 4th issue publishes the best papers of master students of the course “Advanced Brand Management” from the summer semester 2022. The spectrum ranges from slow fashion to brand coolness through violation of gender stereotypes to brand activism in the context of employer branding and co-creation. You can find the issue here.