Prof. Baumgarth has been appointed to the main jury of the Effie Award for the first time. Together with around 30 experts from the agency and corporate world, the most outstanding campaigns in various categories will be determined in September 2022. The Effie is a global award that was first presented in the USA in 1968. In Germany, the Effie has been organized by the German Association of Advertising Agencies (GWA) since 1981. Compared to other awards in the communications industry, the Effie evaluates not only creativity, but much more strongly the results of communication. The awards will be presented at a ceremony in Leipzig on Nov. 9, 2022.